Your agency
ask anything — it answers with actions, not advice
Two posts from newer creators dropped below 1% CTR and dragged the average down 8%. I already handled it — paused both, moved their remaining $120 to your top 3 creators, and sent both creators coaching notes via the AI Coach.
Your best buyer isn't a demographic — it's a behavior pattern. Urban early-morning runners, mostly women 18–24, training toward their first race. 34% of their visits become orders vs 25.6% campaign-wide.
Runs 3–5×/week before work, tracks pace in fitness apps, signed up for a fall half-marathon
Follows 3+ running creators, 81% Reel completion, saves outfit posts and rewatches PR videos
Buys from Stories 9–11pm on phone, researches via saved posts, pays full price — ignores discount pushes
Buys identity ("I'm a runner"), trusts peer creators over brand ads, responds to price-transparency
Here's the updated plan. Your current cost per visit holds up to ~$3.8K; past that I'd add mid-tier creators, which is priced in below.