Analytics

Live

Goal pacing · Day 5 of 7

1,437/ 2,000 visits

12% ahead of plan

On pace to finish a day early. Spend $612 of $1,000 — on schedule.

2,000

1,000

1,437

2,000

Jun 282930Jul 1TodayJul 3Jul 4

Actual (cumulative)ProjectedPlan

Funnel

Views52.4K

↓17% of viewers engage — 3.3× the fashion norm

Engagements8.9K

↓16% of engaged click through — saves & shares, not idle likes

Visits1,437

↓25.6% convert on site — 9× the e-commerce average

Orders368

No leaks — every stage at or above benchmark. Nothing for you to fix.

Sales vs. spend

$32.8Kin salesvs$1,612spent

Sales — 368 orders · $89 avg$32,752

Spend — creator payouts + 3% fee$1,612

Bars drawn to scale — every $1 spent brought $54 back

CPA

$1.66

eCPM

$11.68

Cost / eng.

$0.07

Only fee: 3% flat — $18.36 so far. No agency fees, no deposits, no hidden charges.

What converts

Reels — handheld UGC3.1×

Stories — link sticker1.4×

Static posts1.0×

Saves run 2.1× the niche average — strong purchase intent.

budget shifted to Reels

Audience

Best converting profile

Women 18–24 · US metro · active runners

34% of their visits become orders

Gen-Z runners in NYC, LA and Chicago who follow 3+ running creators, watch Reels past the 3-second hook and save outfit posts before buying. They shop from Stories late in the evening and respond best to price-transparent captions.

81% Reel completionsaves before buyingshops 9–11pmfollows 3+ run creators

Women 18–2434%

Women 25–3427%

Men 18–2419%

Unique people

38.2K

Creator overlap

matching re-weighted to 18–24 women

When it works

+22%

6a7–9a12p3p6p9p

A post keeps driving visits for ~72h. Momentum building: +18% over the last 3 days.

posting moved to 7–9am

Brand impact

+324 brand followers118 mentions92% positive sentiment